About Attribute Media
We run SEO, paid advertising, GEO, and web development for businesses across Canada and the US. We work best when there's a clear commercial problem we can actually solve.
Book a strategy callWho we are
Attribute Media started in Toronto when digital marketing meant search listings and email. No social media advertising, no mobile search, no programmatic, no AI. We've built for every version of it since.
For most of those years the work was performance-based: we bought the traffic with our own money and earned when it converted. It's why we know what a lead should cost in most industries before we spend a dollar of yours.
We work with businesses across Canada and the US: trades, professional services, ecommerce, hospitality. We're certified Google, Meta, Shopify, TikTok, and Amazon partners.
The agency is run by its founder. Richard Armstrong has led Attribute Media since 2004. Meet the team.
Most clients work with us for a year or longer. The results compound: SEO authority builds, paid media targeting sharpens, GEO citation signals strengthen. The longer we understand your market, the better the work.
The record
9Round Kickboxing came to us with 400 locations worldwide and very few leads to show for it. Eight years on, most of their gyms average 40 leads a month.
The Toronto Pan Am Sports Centre, the $205 million legacy facility of the 2015 Pan Am Games, was getting two or three website enquiries a month. Within a year we took them past 100, at $4 a booking.
Oona Wellness Group came to us after a rebrand had devastated their traffic. Two years later organic visits had tripled to 17,000 a month and were driving over 1,100 appointments, and their Google Ads cost per booking had fallen from $95 to $18. More results, in their words.
What we do
We manage strategy and execution. Your involvement centres around approvals, feedback, and insight into your market and customers.
Search engine optimisation built on technical foundations and pages that answer real search demand, so the traffic you earn keeps arriving without a cost per click.
Generative engine optimisation: getting your business cited when ChatGPT, Perplexity, and Google AI Overviews answer your customers’ questions.
Google Ads managed since 2004 and judged on one number: what a customer costs to acquire.
Conversion design: restructuring pages so the traffic you already have produces more enquiries.
Most clients run several of these at once. See how the services combine and what the full system costs.
Book a 30-minute strategy call. We'll look at what you've got, where the gaps are, and whether we're the right fit for each other.
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