Services SEO GEO Google Ads Social Ads Web Development Conversion Design Branding Clients About Team Testimonials FAQs Contact
Let's Talk +1 647-277-4904

The team

Our team

Attribute Media is built around practitioners who work directly on strategy, execution, and optimisation. You deal with the person doing the work, from day one.

Richard Armstrong
Richard Armstrong
Partner & Technical Lead

Richard founded Attribute Media in Toronto in 2004. He leads the technical side of the business: systems architecture, campaign infrastructure, and the decisions that determine how work gets built and measured.

Mark Accardi
Mark Accardi
Marketing & Growth Advisor

Mark advises on growth strategy and customer acquisition, particularly in markets where the standard digital playbook needs adapting. He's worked across Canada and the US.

Andrew Redmayne
Andrew Redmayne
Head of IT

Andrew manages the technical infrastructure the agency runs on: systems, integrations, security, and everything that needs to work reliably in the background.

Aleksei Pernia
Aleksei Pernia
Campaign Operations Lead

Aleksei runs campaign operations day-to-day. He coordinates execution across paid and organic channels and is the first call for anything that needs to move fast.

Laura Villada
Laura Villada
Account Executive

Laura works directly with clients day-to-day, managing relationships, coordinating deliverables, and making sure what was agreed gets done.

Lauren Maher
Lauren Maher
Project Manager & Paid Media

Lauren manages paid media accounts across Google and Meta and oversees project delivery. She keeps timelines honest and is the main point of contact for most day-to-day questions.

Maria Jones
Maria Jones
Project Manager

Maria handles project coordination across the agency. She tracks what's in flight, flags what's slipping, and keeps work moving without having to be asked.

Dmitri Bogucharsky
Dmitri Bogucharsky
Senior Web Developer

Dmitri handles builds that need serious backend work. He takes complex briefs, makes them technically coherent, and delivers without needing his hand held.

Ahmed Awney
Ahmed Awney
Senior Web Developer

Ahmed works across frontend and backend. He finds the clean solution where others would patch around the edges.

Faya Apostolidu
Faya Apostolidu
Graphic Designer

Faya handles design work across digital and print: ad creative, landing pages, brand materials. Her work is built for conversion. Every visual decision serves a business outcome.

Wilnie Jay
Wilnie Jay
Social Media Manager

Wilnie manages social media execution across client accounts, from content scheduling to daily performance. She stays on top of platform changes so clients don't have to.

Jonathan Benjumea
Jonathan Benjumea
Google Ads Specialist

Jonathan builds and manages Google Ads campaigns. He focuses on what the data is actually saying and adjusts accordingly.

Patricia Heaton
Patricia Heaton
Partner & Development Consultant

Patricia leads development direction across the agency, covering front-end builds, site architecture, and the technical decisions that affect SEO and performance.

Chris Ciavarella
Chris Ciavarella
Solutions Consultant

Chris works with clients to shape marketing strategies. He translates a business problem into a brief the team can execute against.

Bailey McLeish
Bailey McLeish
Marketing Coordinator

Bailey supports execution across campaigns and handles day-to-day coordination. She catches things before they become problems and keeps projects on track.

Michelle Anne Casalla
Michelle Anne Casalla
Digital Marketing Specialist

Michelle works across creative production, website updates, and landing page builds. She gets things done when the brief is specific and the deadline is real.

How we work

Practitioners, not account managers

Every member of this team works directly on strategy, execution, and optimisation. We do not have layers of account managers relaying information between clients and the people doing the work.

The person who runs your campaigns is the person you speak with. That keeps decisions fast and context from getting lost across handoffs.

Get in touch

Ready to start a conversation?

We work with businesses that value clarity, accountability, and long-term results. Book a strategy call to discuss what growth could look like for your business.

Book a strategy call

Work with this team

Book a call and speak directly with the people who would be running your account.

© 2026 Attribute Media · 50 Carroll Street, Toronto ON

hello@attribute.media