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The team

Our team

Attribute Digital is built around experienced practitioners who work directly on strategy, execution, and optimisation. We focus on clarity, measurable outcomes, and doing the work that actually drives long-term growth.

Richard Armstrong
Richard Armstrong
Partner & Technical Lead

Leads technical strategy and oversees the design and optimisation of high-performance digital systems.

Peter Headen
Peter Headen
Partner & Development Consultant

Oversees development direction across design, front-end, SEO, and performance marketing.

Aleksei Pernia
Aleksei Pernia
Campaign Operations Lead

Leads campaign execution and acts as the primary point of contact for urgent requests.

Lauren Maher
Lauren Maher
Project Manager & Paid Media

Manages paid media accounts and oversees project coordination across active campaigns.

Maria Jones
Maria Jones
Project Manager

Oversees project coordination and delivery across active campaigns.

Dmitri Bogucharsky
Dmitri Bogucharsky
Senior Web Developer

Builds complex web solutions and makes technical concepts clear and accessible.

Ahmed Awney
Ahmed Awney
Senior Web Developer

Delivers reliable, problem-solving development across backend and frontend systems.

Faya Apostolidu
Faya Apostolidu
Graphic Designer

Creates clean, conversion-focused designs across digital and print channels.

Wilnie Jay
Wilnie Jay
Social Media Manager

Supports social media execution and manages day-to-day campaign performance and delivery.

Jonathan Benjumea
Jonathan Benjumea
Google Ads Specialist

Builds and optimises Google Ads campaigns to drive consistent, qualified traffic and growth.

Mark Accardi
Mark Accardi
Marketing & Growth Advisor

Advises on growth strategy and customer acquisition across key markets and channels.

Chris Ciavarella
Chris Ciavarella
Solutions Consultant

Works with clients to shape performance-focused marketing strategies and solutions.

Bailey McLeish
Bailey McLeish
Marketing Coordinator

Supports campaign execution and day-to-day marketing operations.

Michelle Anne Casalla
Michelle Anne Casalla
Digital Marketing Specialist

Supports creative production, website updates, and landing page builds across client campaigns.

How we work

Practitioners, not account managers

Every member of this team works directly on strategy, execution, and optimisation. We do not have layers of account managers relaying information between clients and the people doing the work.

The person who runs your campaigns is the person you speak with. That keeps decisions fast and context from getting lost across handoffs.

Get in touch

Ready to start a conversation?

We work with businesses that value clarity, accountability, and long-term results. Book a strategy call to discuss what growth could look like for your business.

Book a strategy call

Work with this team

Book a call and speak directly with the people who would be running your account.

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