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The team

Our team

Sixteen people, led from Toronto. Here's who does what.

Richard Armstrong
Richard Armstrong
Partner & Technical Lead

Richard founded Attribute Media in 2004. He leads the technical side: campaign infrastructure, measurement, and how the work gets built.

Mark Accardi
Mark Accardi
Marketing & Growth Advisor

Mark advises on growth strategy and customer acquisition for clients across Canada and the US.

Andrew Redmayne
Andrew Redmayne
Head of IT

Andrew runs the agency's own infrastructure: systems, integrations, and security.

Aleksei Pernia
Aleksei Pernia
Campaign Operations Lead

Aleksei coordinates day-to-day campaign work across paid and organic channels.

Laura Villada
Laura Villada
Account Executive

Laura is the day-to-day contact for many of our clients and coordinates the work between them and the team.

Lauren Maher
Lauren Maher
Project Manager & Paid Media

Lauren manages Google and Meta accounts and oversees project delivery.

Maria Jones
Maria Jones
Project Manager

Maria coordinates projects across the agency and tracks what's in flight.

Dmitri Bogucharsky
Dmitri Bogucharsky
Senior Web Developer

Dmitri builds the sites and applications that need heavy backend work.

Ahmed Awney
Ahmed Awney
Senior Web Developer

Ahmed works across frontend and backend on client builds.

Faya Apostolidu
Faya Apostolidu
Graphic Designer

Faya designs ad creative, landing pages, and brand materials for digital and print.

Wilnie Jay
Wilnie Jay
Social Media Manager

Wilnie runs social media across client accounts, from content scheduling to daily performance.

Jonathan Benjumea
Jonathan Benjumea
Google Ads Specialist

Jonathan builds and manages Google Ads campaigns.

Patricia Heaton
Patricia Heaton
Partner & Development Consultant

Patricia leads front-end builds, site architecture, and the technical choices that affect SEO and performance.

Chris Ciavarella
Chris Ciavarella
Solutions Consultant

Chris works with new clients to turn a business problem into a clear brief.

Bailey McLeish
Bailey McLeish
Marketing Coordinator

Bailey supports campaign execution and day-to-day coordination.

Michelle Anne Casalla
Michelle Anne Casalla
Digital Marketing Specialist

Michelle works on creative production, website updates, and landing page builds.

Work with this team

Book a call and speak directly with the people who would be running your account.

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