For therapists, counsellors and mental health practices
We help therapy practices and mental health clinics build genuine, lasting visibility to connect the right clients with your practice.
When someone in your community is struggling, they do not call their GP first. They open a browser. They search for help with anxiety, support after loss, a therapist for their teenager. That search, at that moment, is one of the highest-intent interactions in the entire health sector.
The practices that appear in those results build full appointment books from organic search alone. The practices that do not rely on word of mouth and referrals that are slow, inconsistent, and impossible to scale.
The difference between the two is not luck. It is not reputation. It is structure. A practice with pages built around how people actually search, combined with a fully optimised Google Business Profile, captures that intent systematically. A practice with a single homepage does not.
Most therapy websites were built to look good. They were not built to be found. That gap is the problem we solve.
Three members of our senior team hold psychology degrees. We understand clinical ethics, the language of mental health, and what responsible marketing in this space actually looks like.
Most therapy websites are beautifully designed but structurally invisible to Google. No dedicated pages per condition, no local SEO, nothing that tells search engines who you help and where.
Your future clients search "help with teen anxiety" not "CBT therapist." Your site needs to speak that language to be found by the people who need you most.
A significant number of new therapy clients come through Google Maps. If your practice is not fully optimised on Google Business Profile, you are invisible to this entire channel.
Most agencies apply the same playbook to therapy practices as they do to gyms. They do not understand clinical ethics, mental health language, or what makes someone in distress trust a practice enough to reach out.
Our process is built around your clients' needs, not your professional taxonomy. We map the language of distress, not the language of treatment.
We analyse exactly how people in your area search for mental health support, by condition, by life stage, by concern. We map every opportunity and build your presence around real search behaviour.
We build a structured library of pages, one for each service, condition, and population you work with. Each page is written with clinical sensitivity and built to rank for the specific searches your ideal clients make locally.
Where relevant, we run targeted Google and social campaigns designed for mental health audiences, following platform policies, using ethical language, and targeting the people most likely to benefit from your care.
Condition-specific and location-specific pages built to rank for how your clients actually search. All content written for you.
Full Google Business Profile setup so your practice appears when people search locally for mental health support.
Ethical, policy-compliant social campaigns that reach people in your community who are actively considering therapy.
High-intent campaigns targeting people actively searching for help, managed monthly to optimise cost per enquiry.
Every enquiry is followed up automatically. No lead goes cold, no prospective client falls through the cracks.
Every page, every ad, every piece of copy written with clinical sensitivity and an understanding of what resonates with people seeking support.
Fast, clean, AI-readable and structured around how your clients actually search. Everything starts here.
* Already have a website? We will audit it free of charge. If what you have is technically sound we may be able to build on it rather than rebuild from scratch. We will tell you honestly which approach will produce better results and what the cost difference looks like.
Ongoing lead generation through Google and social media. We manage the campaigns. You focus on your clients.
* Six-month minimum commitment on all plans. Channel mix and detailed pricing discussed on your strategy call.
Three real engagements. Real numbers. All in therapeutic care, perinatal support, and adolescent counselling.
"Started from zero. Within a year the practice had a full appointment book and was generating consistent new clients every month from organic search, Maps, and ads."
"Organic appointments grew 7x. Google Ads cost per booking dropped 81%. A complete turnaround after a rebrand had devastated their visibility."
"Dominant rankings across 201 tracked keywords. Cost per appointment more than halved while total booking volume grew significantly."
"In three years of practice I had not received a single lead from my website. Within a year of working with Attribute Media I was getting 20 to 30 new enquiries every month."
"We went from ranking for a handful of keywords to first page for over 300, with 70 in positions one to five. Our cost per appointment dropped by over 90 percent."
"We went from ranking for our own name to first page for over 80 of our most important search terms. A complete transformation of our digital presence."
"What impressed me most was how beautifully the new website represents everything we do. New clients comment on it all the time."
"In the first month of working with Attribute Media they generated 80 leads at $15 each. My old agency did not come close to that in two years."
"Attribute Media managed our Google Ads for a full year and transformed how we think about our advertising platform. The strategies they built are still used by our in-house team today."
Therapy practices rank in Google by having dedicated pages for each condition they treat and each area they serve, structured around how potential clients actually search. Most people search by problem rather than therapy type. They search for help with teen anxiety or support after bereavement, not for CBT or EMDR. A practice with pages built around those specific searches, combined with a fully optimised Google Business Profile for Maps visibility, builds a consistent stream of new client enquiries from organic search over time.
Yes, if your practice is described clearly and consistently across the web. AI tools build their understanding of local services from how they are described online. A practice with a technically clean website, strong schema markup, and consistent information across directories is significantly more likely to be recommended by AI assistants when someone asks for a therapist in their area. We build AI citation potential into every website we produce.
Yes, when done correctly. The key is using language that is honest, non-alarmist, and appropriate for people in distress. Platforms like Google and Meta have specific policies for mental health advertising that require careful compliance. We have three team members with psychology degrees and a decade of experience running mental health campaigns ethically. Every campaign we produce is designed to reach people who genuinely need support and present your practice in a way that reflects the trust your clients place in you.
Results depend on several factors: how competitive your specific area is, the range of services you offer, how well your website converts visitors into enquiries, and whether your Google Business Profile is fully optimised. We track cost per enquiry monthly and manage campaigns to improve that figure over time. We do not make specific promises about numbers because every market is different. What we do commit to is complete transparency. You will see exactly what you are spending, what it is generating, and what we are doing to improve the return.
Not necessarily. We offer a free audit of your existing site. If what you have is technically sound and we can build on it effectively, we will tell you that. If a rebuild would produce significantly better results, we will explain why and what the difference looks like in practice. Many practices choose to rebuild because the performance improvement justifies it. Some do not need to. We give you an honest picture either way.
For most therapy practices starting from a reasonable baseline, meaningful movement in local search rankings typically begins within three to six months. Google Maps optimisation often moves faster. The compounding nature of SEO means results accelerate over time. A practice that has been building its online presence systematically for twelve months is in a dramatically stronger position than one that has been doing it for three, and the gap keeps widening.
The audience is often in distress. The language that works in other sectors, urgency, pressure, social proof through volume, can feel inappropriate or even harmful in mental health contexts. Marketing that works for therapy practices is honest, specific, human, and reflects the values of the practitioner. It also requires understanding clinical ethics, platform advertising policies for sensitive categories, and the specific ways people search when they are looking for mental health support. We have three team members with psychology degrees. That background informs everything we produce.
The Foundation is a complete website build designed specifically for mental health practices. It includes a custom design, dedicated pages for each condition and population you work with, Google Maps and Business Profile setup, AI-readable schema markup, all content written for you, GHL connected for automated follow-up and review requests, and hosting. The Territory tier includes the first month of The Engine growth programme at no charge. Complex content decisions, such as the specific conditions you specialise in and the populations you work with, are confirmed with you before any content is written.
A free practice review takes 30 minutes. We look at your current visibility, your Google presence, and what is missing, and we tell you honestly what we find. Book a free practice review by filling in this form.
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