Dental marketing
More new patient bookings from Google, better cost per acquisition on paid ads, and a site that turns clicks into consultations. We've worked with dental clients since 2009.
Book a strategy callWhat we know about dental
Most dental websites rank for the practice name and not much else. The pages exist but they're not pulling search traffic for "dentist near me," "Invisalign [city]," or "dental implants [neighbourhood]", the terms people use when they're actually ready to book.
On the paid side, dental Google Ads are expensive. Average cost per click for competitive dental terms in Toronto runs $8-$22. Without a landing page built for the specific service and a tight negative keyword list, most of that budget goes to clicks that don't convert.
We fix both of these. We've run dental SEO and Google Ads campaigns long enough to know the keyword patterns, the conversion benchmarks, and the landing page structures that work in the Ontario market.
Our dental services
What good dental marketing looks like
A practice in Etobicoke and one in North York are competing in different local markets. The keywords, the ad targeting, and the content approach should reflect that.
We map the actual search terms people use in your area, not generic national averages. Neighbourhood-level targeting for services where purchase intent is highest.
Dedicated pages for implants, Invisalign, whitening, veneers, and emergency dentistry, each written for the patient's question and optimised for search. One page can't rank for all of them.
Tight keyword lists, service-specific landing pages, and negative keyword management. We measure cost per booked appointment, not cost per click.
How we work
We map how people in your area look for dental care: by treatment, by urgency, and by neighbourhood. Someone searching for an emergency dentist, someone comparing Invisalign providers, and a family choosing a practice all search differently. The plan is built from that data, not from a template.
We build a structured library of pages, one for each treatment you offer and each area you serve, written to rank for the specific searches your future patients make. Each page carries the detail and schema markup that Google and AI tools need to recommend you.
An implant patient and a checkup patient are worth very different amounts, and the campaigns should reflect that. We weight budget toward your high-value treatments, cut the clicks that never become appointments, and follow up every enquiry automatically so no patient goes unanswered.
What is included
Treatment and location pages built to rank for how patients actually search. All content written for you.
Full Business Profile setup and review growth so your practice appears when people search locally.
Campaigns on Facebook and Instagram that keep your practice familiar to the families around it.
High-intent campaigns for treatments like implants and Invisalign, managed monthly to lower your cost per patient.
Every enquiry answered automatically within seconds. No patient goes cold while your team is chairside.
Every page and every ad written plainly, accurately, and with an understanding of nervous patients.
Common questions
Through dedicated pages for each treatment and each area you serve, combined with a fully optimised Google Business Profile. Patients search by need: emergency dentist, Invisalign, dental implants, kids' dentist. A practice with one services page cannot rank properly for any of them. A practice with a detailed page for each, written around how people in its area search, captures them all. Reviews matter more in dentistry than in almost any other local category, because patients are choosing someone to trust with discomfort.
Yes, and dentistry has an easier time than most health categories: the platforms treat routine dental services as standard local advertising, so the constraint is competition rather than compliance. The searches are expensive because every practice wants them. Campaigns pay for themselves when they are weighted toward high-value treatments, matched to dedicated landing pages, and trimmed weekly to remove the clicks that never become appointments. A generic campaign pointed at a homepage burns budget in this category faster than almost anywhere.
It depends on the treatment, your area, and how well your booking flow converts, so we give honest ranges rather than promises. The arithmetic that matters is patient lifetime value against cost per booked appointment: an implant case justifies a far higher acquisition cost than a cleaning. Across our healthcare clients we track cost per booking monthly and manage toward it; for one Toronto clinic that figure fell from $95 to $18. We would rather show you the method than promise you a number.
For most practices starting from a thin site, meaningful movement in local rankings begins within three to six months, and Google Maps often moves faster. SEO compounds: a practice that has been building treatment pages, reviews, and local signals for a year is dramatically harder to displace than one that started last month. That's the argument for starting now. While paid campaigns bring appointments this month, the organic foundation quietly becomes your cheapest and most durable source of new patients.
Yes. When someone asks an AI assistant for a good dentist nearby, the tools answer from how clearly and consistently your practice is described across the web: your site, your reviews, your directory listings. A practice with clean treatment pages, strong schema markup, and consistent information is significantly more likely to be named. We build that citation potential into every site and campaign we run, because AI recommendations are becoming a real referral channel in healthcare.
Book a call. We'll look at your current rankings, your ad spend, and what it would take to move your new patient numbers.
© 2026 Attribute Media · 50 Carroll Street, Toronto ON
hello@attribute.media