E-commerce marketing
Product SEO, paid campaigns, and a store built to convert. We took one Canadian jewellery brand to number one in North America for silver jewellery, ranking above Tiffany.
Book a strategy callThe challenge with e-commerce marketing
Every store faces the same squeeze: ad costs rise every year, marketplaces take their cut, and an audience built entirely on paid social is rented, not owned. The brands that endure build organic search and email into assets that compound.
Category and product SEO is the most undervalued channel in e-commerce. A store that ranks for its category terms earns traffic at zero marginal cost, order after order, while competitors pay for every visit.
Conversion is the multiplier on all of it. The same traffic at a higher conversion rate changes the economics of every channel at once, which is why we work on the store, not just the ads.
What we do
Results we've delivered
For Suetables, years of our SEO took the brand to number one in North America for silver jewellery, ranking above Tiffany and the international houses. Category rankings at that level are an asset no ad budget can rent.
As an affiliate partner for Sears we were their top performer for two consecutive years, driving over five million dollars in sales. We have sold at volume, on margin, with tracking that proves it.
Kelly's Bake Shoppe had been online for fifteen years with moderate results; we tripled their traffic within one year. Growth like that comes from structure and content, and it keeps paying after the work is done.
How we work
We map the searches that lead to orders in your category: product terms, comparison terms, problem terms. The plan weights the terms with buying intent and realistic difficulty, built from data, not from a template.
Category and product pages structured and written to rank, with the schema markup Google Shopping and AI assistants read. This is the traffic you stop paying for, and it compounds while the ads run.
Google Shopping for intent, Meta for discovery, creative tested systematically against conversion data, and email flows that turn one order into a customer. Budget follows the return, reviewed monthly.
What is included
Pages structured and written to rank for the searches that end in orders. All content written for you.
Clean product feeds for Google Shopping and consistent brand data everywhere AI tools read.
Creative built around your products and tested systematically, never left to run on a hunch.
Shopping and Search campaigns managed to return on ad spend, with wasted clicks cut weekly.
Welcome, abandonment, and retention flows that quietly become your most profitable channel.
Product descriptions and brand copy that read like your brand and rank like they should.
From brands and retail partners
"For several years Attribute managed our SEO and got us to number one in North America for silver jewellery, ranking above Tiffany and huge international brands. We could not be more grateful."
"Attribute Digital were our top affiliate for two consecutive years, driving over five million dollars in sales. An exceptional performance that no other partner came close to matching."
"Attribute were one of our most successful affiliates, generating ten thousand dollars in sales every month with remarkable consistency. They understood our product and our customer better than most partners we have worked with."
Common questions
Through category and product pages that are structured the way Google reads commerce: clear hierarchy, descriptive product content, clean structured data, and internal links that tell the crawler what matters. Most Shopify stores ship with thin product descriptions and duplicate category text, which is why they rank for their brand name and nothing else. A store that treats its category pages as its most important content earns traffic at zero marginal cost while competitors pay for every visit. Suetables reached number one in North America for silver jewellery on exactly that work.
They do different jobs, and mature stores usually run both. Google Shopping captures people already searching for what you sell, so it converts at high intent and scales with your category rankings. Meta creates demand, putting products in front of people who were not searching, which is where creative quality decides everything. The mistake is judging both on the same metric: Shopping should be held to a target return on ad spend, while Meta needs room to build audiences that convert over weeks.
It depends on your margins, your price point, and how well your store converts, so we set targets from your economics rather than quoting an industry number. What we can say from experience: our Facebook campaigns for Le Dolci returned 4x over five years of continuous management, and our affiliate work for Sears drove over five million dollars in tracked sales. The honest approach is a target return agreed up front, tracked monthly, with budget moved toward whatever is beating it.
Directly and measurably: slow product pages lose buyers before the image loads, and Google uses the same speed signals in ranking. Most store slowness comes from app bloat and theme debt rather than hosting. We build and optimise Shopify themes with clean code, compressed imagery, and passing Core Web Vitals, because a faster store converts better and ranks better from the same work. Checkout friction is the same story: every unnecessary field costs completed orders.
Yes, and it is growing fast: people ask AI assistants what to buy and where to buy it, and the tools answer from structured product data, reviews, and how consistently your brand is described across the web. Stores with clean product schema, real review volume, and clear category authority get named; stores without them are invisible to the fastest-growing discovery channel there is. We build that citation potential into the store itself, so every product page is readable by the assistants your customers already use.
Book a call. We'll look at your rankings, your return on ad spend, and what your store's conversion rate is leaving on the table.
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