Med spa marketing
Botox, filler, laser, and body contouring bring high-value clients when the marketing is right. We've run campaigns for aesthetic clinics across the GTA since 2013.
Book a strategy callThe challenge with med spa marketing
Aesthetic clinics deal with three overlapping constraints. First, the services are visual: before-and-after photography is one of your most effective tools, and it needs a clear, compliant strategy. Second, intent is high but the decision is slow: someone might search for Botox clinics six times over two months before booking. Retargeting is essential. Third, health-related ads on Meta and Google face restrictions that demand careful campaign structure.
We've worked through all three. We know which ad formats work for aesthetic services, how to build audiences that convert, and how to structure campaigns that don't get flagged.
What we offer
Results we've delivered
Most med spa Google Ads accounts we inherit are paying $45 to $85 per form fill. With better keyword structure and dedicated landing pages, we typically bring that down to $25 to $40 within 90 days.
Ranking on page one for "Botox [city]" or "lip filler [neighbourhood]" drives bookings without ad spend. We build this in parallel with paid campaigns so you're not dependent on paid traffic.
Prospects who visit but don't book see relevant ads for the specific treatment they viewed. When they're ready to book, your clinic is the first one they think of.
How we work
We map how people in your area search for the treatments you offer: by treatment, by concern, and by neighbourhood. Filler, laser hair removal, and skin tightening each have their own search pattern and their own buyer. The plan is built from that data, not from a template.
We build a structured library of pages, one for each treatment and each area you serve, written to rank for the specific searches your future clients make. Each page carries the detail and schema markup that Google and AI tools need to recommend you.
We run Google and Meta campaigns structured for aesthetic services: compliant creative, audiences built from your best clients, and retargeting that stays with the prospect until the decision becomes a booking. Every enquiry gets automated follow-up, so no lead goes cold.
What is included
Treatment and location pages built to rank for how people actually search. All content written for you.
Full Business Profile setup and review growth so your clinic appears when people search locally.
Compliant campaigns on Facebook and Instagram that reach people already considering treatment.
High-intent campaigns for your most profitable treatments, managed monthly to lower your cost per booking.
Every enquiry answered automatically within seconds. No lead goes cold while your team is with clients.
Every page and every ad written with an understanding of aesthetic clients and advertising rules.
From aesthetic clinics
"I was very unhappy with my previous agency. In the first month of working with Attribute Media they generated 80 leads at $15 each. My old company did not come close to that in two years of trying."
"What impressed me most was how beautifully the new website represents everything we do. New clients comment on it all the time. It reflects the quality of our care in a way our old site never did."
"Attribute Media managed our Google Ads for a full year and transformed how we think about our advertising platform. The strategies they built are still used by our in-house team today."
"Our clients travel from across the world to visit us. Attribute Media helped build the digital presence that made that possible. I am genuinely reluctant to recommend them to other clinics in this space."
Common questions
Yes, with care. Google restricts ads that name prescription treatments directly, and Meta applies extra review to ads about appearance and health. Clinics get flagged when they run generic campaigns that ignore those rules. The approach that works is structuring campaigns around the outcome and the consultation rather than the drug name, sending clicks to detailed treatment pages, and keeping every claim specific and honest. We've run aesthetic campaigns through these policies for years and build every campaign to pass review without losing its selling power.
Through dedicated pages for each treatment and each area you serve, combined with a fully optimised Google Business Profile. Most clinics have a homepage, a price list, and one services page, which gives Google almost nothing to rank. A clinic with separate, detailed pages for laser hair removal, injectables, and skin treatments, each written around how people search in its area, captures searches the single-page clinic never sees. Reviews and consistent local citations move Maps rankings, which is where much of the booking intent lives.
It depends on your treatments, your area, and how well your landing pages convert, so we give ranges honestly rather than promising a number. As a real example, Lucy Mi Medispa generated 80 leads at $15 each in their first month with us, after two years with an agency that never came close. High-value treatments justify a higher cost per lead; the figure that matters is the cost per booked consultation and what a client is worth over a year. We track both monthly and manage campaigns to improve them.
For most clinics starting from a thin site, meaningful movement in local rankings begins within three to six months, and Google Maps often moves faster. SEO compounds: a clinic that has been building treatment pages, reviews, and local signals for a year is dramatically harder to displace than one that started last month. That's also the argument for starting now. While paid campaigns bring bookings this month, the organic foundation quietly becomes your cheapest and most durable source of new clients.
Yes. When someone asks an AI assistant for a good med spa nearby, the tools answer from how clearly and consistently your clinic is described across the web: your site, your reviews, your directory listings. A clinic with clean treatment pages, strong schema markup, and consistent information is significantly more likely to be named. We build that citation potential into every site and campaign we run, because AI recommendations are becoming a real referral channel in aesthetics.
Book a call. We'll look at your current campaigns and tell you specifically what's working and what isn't.
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