Common questions
Questions from clinic owners
Can med spas advertise Botox and filler on Google and Meta?
Yes, with care. Google restricts ads that name prescription treatments directly, and Meta applies extra review to anything touching appearance or health, so a campaign written the way a clinic talks in person is often the one that gets rejected. The approach that works is to build the campaign around the outcome and the consultation rather than the drug name. An ad about softening forehead lines with a free consultation clears review; the same ad naming the product does not. The landing page carries the clinical detail the ad cannot. Meta adds a second layer, because before-and-after imagery is restricted and tight close-ups of a treated area get flagged even when the copy is clean. Wide, well-lit images of a face or a treatment room, consented and used consistently, do better on both counts. Three habits keep an aesthetic account running. Keep every claim specific and provable, since promises of guaranteed results are both a policy problem and a regulatory one. Never target by an assumed personal attribute, because the platforms treat that as sensitive and will disapprove the ad set. And keep a second compliant ad set live, so one disapproval never takes the account quiet for a week. We have run aesthetic campaigns through these policies for years, and when an ad is rejected the fix is usually one line of copy rather than a new strategy.
How do med spas get found on Google?
Through dedicated pages for each treatment and each area you serve, combined with a Google Business Profile that is actually maintained. Most clinics have a homepage, a price list and one services page, which gives Google almost nothing to rank. A clinic with separate, detailed pages for laser hair removal, injectables, skin treatments and body contouring, each written around how people in its area search, captures searches the single-page clinic never sees. People do not search for aesthetics. They search for one treatment, often by brand name, and frequently with a question attached: what it costs, how long it lasts, whether it hurts, what the downtime is. A page that answers those questions ranks and converts, because it is doing the work your consultation would do. The Maps side is where most booking intent sits, and it moves on different signals: distance, rating, how recent the reviews are, how complete the profile is, and whether the photos and hours look current. Practical order of work for a clinic starting from a thin site. Fix the profile first, since it is free and it moves fastest. Then build one page per high-value treatment, since those are the searches worth winning. Then add area pages only where you genuinely draw clients from, because a page about a neighbourhood you never serve is a page that ranks for nobody.
What does a med spa lead cost?
It depends on your treatments, your area and how well your pages convert, so we give ranges honestly rather than promising a number. As a real example, Lucie Mé Medispa generated 80 leads at $15 each in their first month with us, after two years with an agency that never came close. That figure is not a promise for every clinic. It reflects a strong offer, a page built for the treatment, and a market where the competition was advertising badly. What actually decides your number is the treatment mix. Injectables and laser packages support a higher cost per lead than a facial, because the client is worth more over a year. A high-value treatment can carry a lead cost several times that of a routine one and still be the better campaign. The number we manage to is not the cost per lead at all. It is the cost per booked consultation, and then the cost per client who actually attends and buys, because a cheap lead that never books is the most expensive thing in an aesthetics account. Two things move that figure faster than better targeting: replying within minutes rather than hours, and asking for a small deposit or a firm time rather than a vague callback. We track cost per lead, cost per booking and show-up rate monthly, and manage the campaign against all three.
How long does SEO take for an aesthetic clinic?
For most clinics starting from a thin site, meaningful movement in local rankings begins within three to six months, and Google Maps often moves faster than that. The sequence is fairly predictable. The profile and the easy technical problems shift within weeks. New treatment pages start collecting long-tail searches, the specific questions about cost and downtime, within a month or two of being indexed. The competitive head terms, the ones with your city and your main treatment in them, take longer, and in a crowded market they take a year. SEO compounds, which is the real argument for starting now: a clinic that has been building treatment pages, gathering reviews and keeping its local signals consistent for a year is dramatically harder to displace than one that started last month. Three things slow it down. A site built on a page builder that renders through JavaScript, because crawlers see very little. Thin pages that list a treatment without answering anything about it. And review silence, since a profile with nothing new in six months looks dormant next to a competitor collecting two a week. While paid campaigns bring bookings this month, the organic foundation quietly becomes the cheapest and most durable source of new clients you have, and it keeps working in the months you decide not to advertise.
Can AI tools like ChatGPT recommend my clinic?
Yes, and it is worth understanding how they decide. When someone asks an assistant for a good med spa nearby, the tool is not browsing in that moment. It answers from what it has already crawled and from the sources it trusts: your own site, your Google Business Profile, your reviews, and the directories and local publications that mention you. Consistency is what does the work. If your clinic name, address, phone number and service list read differently across those places, the assistant has no confident answer to give and names someone else. What makes a clinic quotable is content that answers a question in plain words, in one place, without making the reader assemble it. A page that states what a treatment costs, how long it takes, what recovery looks like and who it suits gets cited. A page of adjectives does not. Schema markup helps, because it states the same facts in a form the machine does not have to interpret. Reviews matter more here than most clinics expect, since assistants lean on them heavily when ranking local options. We build that citation potential into every site and campaign we run: clean treatment pages, full schema, consistent listings, and a review habit that keeps the profile active. It is becoming a real referral channel in aesthetics, and it currently rewards the clinics that write clearly.
