Pregnancy & fertility clinic marketing
Expectant patients search differently. They ask careful questions, read deeply, and make decisions slowly. The clinics that earn their trust online win the booking.
Book a strategy callWho we work with
The person searching for a midwife in Toronto, a fertility clinic in Mississauga, or a maternal care OB in Etobicoke is making a decision that matters to them enormously. Marketing that feels pushy or impersonal gets ignored. Marketing that answers their actual questions earns their trust.
We work with practices that want to be found by the right patients, not more patients at any cost. The goal is a full patient roster with people you can actually help, not paid leads who aren't a fit.
We understand the regulatory requirements around advertising reproductive health services and the content restrictions on Meta and Google for this category. We build campaigns that work within them.
What we do
How we approach this category
The pages that rank for pregnancy and fertility searches answer real questions: what to expect at a first prenatal visit, how IVF timelines work, what midwifery care covers. Information builds trust before the booking.
A complete, accurate Google Business Profile with current hours, services listed correctly, and genuine patient reviews. Patients searching locally need confidence they're finding the right place.
Reproductive health advertising has specific restrictions on Google and Meta. We know them and we build campaigns that work within them, no policies violated, no accounts flagged.
How we work
We map how people in your area look for care: by service, by stage, and by neighbourhood. Someone trying to conceive, someone six months pregnant, and someone six weeks postpartum search in completely different ways. The plan is built from that data, not from a template.
We build a structured library of pages, one for each service you offer and each stage of care you support, written to rank for the specific searches families make locally. Each page carries the detail and schema markup that Google and AI tools need to recommend you.
Health advertising rules shape what campaigns for pregnancy and fertility services can say and how they can target. We build campaigns that work inside those rules: honest creative, careful audiences, and retargeting that stays gentle. Every enquiry gets automated follow-up, so no family goes unanswered.
What is included
Service and location pages built to rank for how families actually search. All content written for you.
Full Business Profile setup and review growth so your clinic appears when families search locally.
Compliant campaigns on Facebook and Instagram that reach the families your clinic serves.
High-intent campaigns for searches like prenatal massage or pelvic floor physio near me, managed monthly.
Every enquiry answered automatically within seconds. No family goes cold while your team is with clients.
Every page and every ad written with clinical sensitivity and an understanding of expecting families.
From clinics like yours
"We went from ranking for a handful of keywords to first page for over 300, with 70 of those in positions one to five. Our cost per appointment dropped by over 90%. The results were genuinely unbelievable."
"What impressed me most was how beautifully the new website represents everything we do. New clients comment on it all the time. It reflects the quality of our care in a way our old site never did."
"We went from ranking for our own name to first page for over 80 of our most important search terms. The volume of new client enquiries followed directly from that. A complete transformation of our digital presence."
Common questions
Through dedicated pages for each service and each stage of care, combined with a fully optimised Google Business Profile. Families search by need: prenatal massage, lactation support, pelvic floor physiotherapy, fertility acupuncture. A clinic with one services page cannot rank for any of those searches properly. A clinic with a detailed page for each one, written around how people in its area actually search, captures them all. Reviews and consistent local citations move Maps rankings, where much of the booking intent lives.
Yes, within rules that have tightened in recent years. The platforms restrict how health services can target audiences and what personal attributes ads can reference, so campaigns that worked in 2019 can be rejected today. The approach that works is targeting by interest and geography rather than by condition, writing creative that speaks warmly without making claims about the reader, and sending clicks to detailed service pages. We build campaigns inside those rules from the start, so they pass review and keep running.
It depends on your services, your area, and how well your booking flow converts, so we give honest ranges rather than promises. As a real example, Oona Wellness Group's cost per booking fell from $95 to $18 while their organic appointments grew from 150 to 1,100 per month. The figure that matters most is not the cost per click but the cost per booked appointment, and what a family is worth to the clinic across a full course of care. We track both monthly.
For most clinics starting from a thin site, meaningful movement in local rankings begins within three to six months, and Google Maps often moves faster. SEO compounds: a clinic that has been building service pages, reviews, and local signals for a year is dramatically harder to displace than one that started last month. That's the argument for starting now. While paid campaigns bring bookings this month, the organic foundation quietly becomes your cheapest and most durable source of new families.
Yes. When an expecting parent asks an AI assistant who to see, the tools answer from how clearly and consistently your clinic is described across the web: your site, your reviews, your directory listings. A clinic with clean service pages, strong schema markup, and consistent information is significantly more likely to be named. We build that citation potential into every site and campaign we run, because AI recommendations are becoming a real referral channel in family health.
Book a call. We'll look at where you're visible online and how to reach more patients who are the right fit for your clinic.
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